The PR Crisis Bible pinpoints the reasons why top executives get themselves
into trouble, and shows how they can turn a disaster to their advantage. It
is the only book to protect a company’s reputation by stopping the problem
where it begins: in the mind of the CEO. The book shows how to respond to today’s instant scandals, unsubstantiated reporters, Internet rumors, and other crises.
The PR Crisis Bible strikes a masterful balance between fear,
the most powerful of motivators, and humor.
“When all hell breaks loose and you’re suddenly facing those
microphones, Robin Cohn’s The PR Crisis Bible is the one
book you wish you had read.”
—Sir Richard Branson, Chairman, Virgin Group
“Cohn, who runs her own public relations firm specializing
in crisis management, offers solid advice on avoiding the PR
sins that can sink a company.”
“Disraeli noted that ‘what we anticipate seldom occurs; what
we least expect often happens.’ The only antidote to today’s instantaneous transmittal of trouble, Robin Cohn correctly argues, is to respond swiftly, candidly, and sensitively, and not be hobbled by corporate canons of caution.”
—John F. Budd, Chairman, The Omega Group
©2001–2013 Robin Cohn and Company. All rights reserved.