When a crisis hits, the outcome, public opinion, is all that matters. And the outcome depends on your approach. A crisis can be your opportunity.

 

Robin Cohn and Company provides expertise on avoiding or containing any problem that could make the public lose faith in your leadership, operations, or products.

 

Crisis management adviser Robin Cohn is known for her ability to protect your reputation. After all, she is the author of The PR Crisis Bible, St. Martin's Press.

Original illustrations by
Curtis Calleo

There is nothing so small that it can't be blown out of proportion.

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